In the world of online travel, a major player has made significant strides in 2024. The HolidayPirates Group, a European online travel marketplace based in Berlin, has seen a notable increase in its mediated Total Transaction Value (TTV), rising by a whopping 20 per cent. This impressive growth is a testament to the group’s commercial strategy, which has proven to be highly effective. The HolidayPirates Group’s success can be attributed to its strong social media presence and direct messaging channels. Its social media followers have skyrocketed from 13 million to nearly 17 million, with its Instagram following boasting an impressive 4.1 million users. The group’s ability to engage with its audience on these platforms has been a key factor in its growth. One of the key indicators of the group’s success is its 26 million subscribers and followers, who generate an astonishing 19 million sessions on its various websites and apps every month. This staggering figure speaks to the group’s ability to provide a seamless and user-friendly experience for its customers.
Key Highlights of the HolidayPirates Group’s Mediated TTV Growth
- 20% increase in mediated TTV in 2024
- 477 million euros in mediated TTV last year
- 26 million subscribers and followers generating 19 million sessions per month
According to HolidayPirates Group CEO and co-founder David Armstrong, the company’s strategy of finding and sharing the best value-for-money travel deals, through various channels, is paying off. In a statement, Armstrong said: “As our results in 2024 show, our strategy is paying off. We’ve established ourselves as one of the most popular sources for travel deals and inspiration.”
Using AI to Drive Growth
The HolidayPirates Group is also leveraging the power of Artificial Intelligence (AI) to drive growth and deliver personalized experiences for its customers. Armstrong stated: “We’re using AI across key areas of our business to empower our team, and we will continue to expand its use to drive growth and deliver even more personalized experiences for our customers.”
Market Performance
The HolidayPirates Group’s success is not limited to a single market, but rather a multi-regional approach. The best-performing markets in 2024 were the DACH region (Germany, Austria, and Switzerland), the United Kingdom, Italy, France, the US, Poland, and Spain. These markets saw significant growth, with the DACH region experiencing an increase of 8.3 per cent, the UK a 15.3 per cent increase, and France a 24.2 per cent increase.
| Country | Mediated TTV Increase | Mediated TTV (2024) |
|---|---|---|
| DACH region (Germany, Austria, Switzerland) | 8.3% | 162 million euros |
| United Kingdom | 15.3% | 100 million euros |
| Italy | 28.3% | 75 million euros |
| France | 24.2% | 69 million euros |
| US | 83% | NA (not available) |
| Poland | 65% | NA (not available) |
| Spain | 52% | NA (not available) |
Conclusion
The HolidayPirates Group’s success is a testament to the power of innovation and adaptability in the online travel market. By leveraging social media, direct messaging channels, and AI, the group has established itself as a leader in the industry. As the online travel market continues to evolve, it will be interesting to see how the HolidayPirates Group continues to grow and expand its offerings.
