This partnership brings together three key players in Morocco’s digital landscape: the Ministry of Digital Transition and Administration Reform, Royal Air Maroc (RAM), and the Digital Development Agency (ADD). The agreement aims to support the country’s national strategy, Digital Morocco 2030, and accelerate innovation in the travel sector.

As stated by the official announcement, the primary goal of this partnership is to “speed up innovation in the travel sector” and position Morocco as a significant player in the TravelTech industry in Africa. The partnership aims to drive growth and development in the sector, which is crucial for the country’s economic development.

The partnership is comprised of three key objectives. These include:

• RAM to serve as the official airline for GITEX Africa, increasing the national carrier’s visibility and offering special travel deals to participants and African startups.
• Boosting Morocco’s TravelTech ecosystem by identifying, supporting, and promoting innovative startups in the travel and air transport sectors.
• Encouraging stronger collaboration between the public and private sectors, as well as startups, through training sessions, experience-sharing events, and co-development of digital solutions.

The partnership will also provide access to digital platforms and resources to support private travel businesses in their digital transformation journey. These include:

1. Moukawala Raqmya and Academia Raqmya platforms, providing a range of digital tools and services to support the growth of travel businesses.
2. Awareness workshops to improve digital skills in the industry, ensuring that travel businesses have the necessary expertise to succeed in the digital age.

As stated by the Minister of Digital Transition and Administration Reform, “This partnership is a significant step forward for Morocco’s digital transformation, and we are confident that it will drive growth and development in the travel sector.”

The partnership is also expected to have a positive impact on the country’s economy. By supporting the growth of the TravelTech industry, Morocco can attract more foreign investment, create jobs, and increase its competitiveness in the global market.

The agreement was announced during the third edition of GITEX Africa, taking place in Marrakech from April 14 to 16. The partnership is part of Morocco’s national strategy, Digital Morocco 2030, and follows the directions of King Mohammed VI.

Key Benefits of the Partnership

The partnership offers several benefits to the stakeholders involved. These include:

1. Increased visibility and recognition for RAM as a major player in the travel sector.
2. Access to digital platforms and resources to support the growth of travel businesses.
3. Opportunities for collaboration and knowledge-sharing between the public and private sectors, as well as startups.

Objectives of the Partnership

The partnership has several objectives, including:

1. Boosting Morocco’s TravelTech ecosystem by identifying, supporting, and promoting innovative startups in the travel and air transport sectors.
2. Encouraging stronger collaboration between the public and private sectors, as well as startups, through training sessions, experience-sharing events, and co-development of digital solutions.
3. Increasing the visibility and recognition of RAM as a major player in the travel sector.

Implementation of the Partnership

The implementation of the partnership will involve several key activities. These include:

1. The launch of the RAM Digital Open Innovation initiative, a program aimed at supporting innovative startups in the travel and air transport sectors.
2. Regional roadshows to promote the TravelTech ecosystem and identify potential startups.
3. Mentorship programs to support the growth of startups and provide guidance and expertise.
4. Co-development of digital solutions to support the growth of travel businesses.

The partnership will also involve training sessions, experience-sharing events, and awareness workshops to encourage stronger collaboration between the public and private sectors, as well as startups.

Digital Morocco 2030: A National Strategy for Digital Transformation

Digital Morocco 2030 is a national strategy aimed at driving digital transformation in Morocco. The strategy outlines several key objectives, including:

1. Increasing digital literacy among Moroccans.
2. Encouraging the growth of the digital economy.
3. Improving the business environment to support the growth of digital startups.

The partnership with RAM, the Ministry of Digital Transition and Administration Reform, and the Digital Development Agency (ADD) is an important step towards achieving the objectives of Digital Morocco 2030. By supporting the growth of the TravelTech industry, the partnership can help drive growth and development in the sector and contribute to the country’s economic development.

Conclusion

The partnership between the Ministry of Digital Transition and Administration Reform, Royal Air Maroc (RAM), and the Digital Development Agency (ADD) is a significant step forward for Morocco’s digital transformation. The partnership aims to support the growth of the TravelTech industry in Africa and drive innovation in the sector.