Introduction
eDreams Prime Day, a highly anticipated event in the travel industry, has once again proven its value to consumers and partners alike. The 10th edition of the event concluded with record-breaking numbers, showcasing the growing popularity and success of the program.
Record-Breaking Numbers
Exclusive Deals for Prime Members
eDreams Prime Day has always been known for its exclusive deals, but this edition took it to the next level:
Prime Day Success: A Leap in New Subscribers and Repeat Bookings
The recent Prime Day edition has proven to be a resounding success for eDreams, with a significant surge in both new subscribers and repeat bookings. The company witnessed a remarkable +21% increase in new subscribers compared to the previous week, indicating a strong interest in their offerings. New Subscribers:*
- * +21% increase from the previous week
- * Higher engagement and interest in eDreams’ services
In addition to the influx of new members, eDreams also saw a +29% rise in repeat bookings among current members. This further highlights the strong loyalty and engagement within the eDreams Prime community. Repeat Bookings:*
- * +29% increase among current members
- * Strong loyalty and engagement within the eDreams Prime community
The success of Prime Day edition can be attributed to several factors, including:
The Impact of Exclusive Airline Deals on Booking Growth
The aviation industry has seen a significant shift in consumer behavior, with airlines leveraging exclusive deals to attract Prime members. A recent study involving 45 airlines has shed light on the effectiveness of these strategies. Higher Booking Growth: Airlines offering dedicated Prime member deals experienced a remarkable 94% increase in bookings compared to those that did not. *Strategic Partnerships: The study highlights the importance of strategic partnerships between airlines and Prime memberships.
Celebrating a Decade of Prime Day Success
eDreams ODIGEO marked a significant milestone in its history by celebrating its 10th edition of Prime Day. The event, which has become a staple in the travel industry, saw an unprecedented number of hotel reservations, setting a new record for the company. Record-Breaking Reservations The 10th edition of Prime Day witnessed a surge in bookings, with eDreams ODIGEO recording the highest number of hotel reservations in a single week. This achievement underscores the growing popularity of the event and the trust customers place in the platform.
Prime now boasts 6.2 million members and is on track to meet the Companys self-imposed target of reaching 7.25 million subscribers by the end of March 2025.
