The MSE website also shared a tip for securing the best deals on EasyJet flights. It advised users to book their flights in advance, ideally at least 12 weeks before their intended travel date. This is because, as the website explained, airlines often release their cheapest fares in advance, making it easier for travellers to snag a bargain. MSE also highlighted the importance of flexibility in travel plans. It suggested that travellers be open to adjusting their travel dates and destinations to find the best deals.

This is a common practice in the airline industry, known as dynamic pricing. Dynamic pricing is a strategy used by airlines to adjust prices based on factors such as demand, competition, and time of day. Airlines use sophisticated algorithms and data analysis to determine the best price for each flight, taking into account various factors like seat availability, route popularity, and historical data. Dynamic pricing can be seen as a form of market manipulation, as it allows airlines to exploit consumers by charging higher prices during peak periods and lower prices during off-peak periods. This practice has been criticized for its potential to create price disparities and unfair competition. However, dynamic pricing also has its benefits.